AI search optimisation

AI search optimisation (AEO and GEO) for Australian businesses

More people now ask ChatGPT, Gemini, Perplexity or Google AI Overviews instead of scanning a page of results. AI search optimisation makes your business easy for those tools to understand, trust and cite.

The basics

What AI search optimisation is

AI search optimisation goes by several names. AEO, answer engine optimisation, and GEO, generative engine optimisation, both mean the same practical thing: making your business clear and credible enough that AI tools mention it when someone asks a relevant question.

These tools write one answer from several sources and show a handful of links. They lean on pages that state things plainly, on structured data that labels what a page is about, and on details that match across the web. If your site is vague or inconsistent, they have little to cite.

No one controls what an AI tool says, and we do not claim to. What we do is fix the things within your control, check how you are described, and keep improving it. It builds on good SEO rather than replacing it, so we run the two together.

Scope

What is included

01/ 06

AI answer review

We ask the questions your customers ask in the main AI tools and record whether you are named, cited, described correctly or missing.

02/ 06

Answer-ready content

Service pages and guides rewritten so the answer comes first, in plain language a person or a tool can quote.

03/ 06

Schema and structured data

Markup that labels your business, services, locations and questions so they can be read without guesswork.

04/ 06

Entity clean-up

Your name, services and details made consistent on your site, your profiles and the directories that feed AI tools.

05/ 06

Sources worth citing

Where it makes sense, mentions and references from credible sites that tools are likely to trust.

06/ 06

Ongoing checks

A repeat of the AI answer checks each month, written up alongside your search results.

Process

How the work runs

Step01 / 04

Ask

We run your customers' questions through the main AI tools and note what each one says about you.

Step02 / 04

Fix

We clear up inconsistent details and add the structured data that is missing.

Step03 / 04

Answer

We write or rework the pages so the answers to real questions are clear and easy to cite.

Step04 / 04

Check again

We repeat the questions each month and report what has changed, good or bad.

Who it suits

Who this suits

  • Businesses whose customers research before they buy or book.
  • Clinics, professional services, trades and local specialists.
  • Brands that want to know how AI tools describe them today.
  • Teams that already have, or are willing to build, a clear website.

Probably not a fit

We will say so if

  • You want a guaranteed mention in a particular AI tool.
  • You want fake reviews or spam to push AI results.
  • You have no website content to work from and no plan to add any.

AI search optimisation questions

Answered plainly

Something missing? Ask us through the enquiry form and a senior person will reply.

What is the difference between SEO, AEO and GEO?

SEO focuses on ranking in search results. AEO and GEO focus on being included and cited in answers written by AI tools. The terms AEO and GEO are used interchangeably by many people. The foundations overlap heavily, which is why we do them together.

Can you guarantee ChatGPT will recommend my business?

No. AI tools decide for themselves, and their answers change. We make your business clear, consistent and easy to cite, then check how you appear and keep improving it.

Does AI search replace Google?

Not at this point. People use both, and Google now shows AI-written answers in its own results. That is why it makes sense to be found in both places with one set of foundations.

What is schema and why does it matter?

Schema is structured markup added to a page that labels what it contains, such as a business, a service, a location or a question and its answer. It removes guesswork for search engines and AI tools, which helps them describe you accurately.

How do you measure AI search results?

We keep a fixed set of questions that matter to your business, run them in the main AI tools each month, and record whether you are named, how you are described and which sources are cited. Answers vary, so we look at the pattern over time rather than one result.

Do I need separate content for AI tools?

No. The same clear pages work for people, search engines and AI tools. The change is mostly in how the pages are written, with the direct answer first, and in the structured data behind them.

Free SEO and AI search review

See where your business is missing from search and AI answers.

Tell us your website and what you would like more enquiries for. We will reply with a written review you can keep, whether or not we work together.