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Business Profile set-up and care
Categories, services, hours, photos, posts and questions set up properly and kept up to date.
Local SEO
Local SEO for businesses that serve local customers
Local SEO helps people near you find your business when they search on Google or Maps. We look after your Google Business Profile, the pages for each suburb or service area, and the listings and reviews that back them up.
The basics
What local SEO is
When someone searches for a plumber, a physio or an accountant near them, Google shows a map with a short list of businesses above the usual results. Local SEO is the work of earning a place in that list and on the pages beneath it.
Three things drive it: how relevant your profile and pages are to the search, how close you are to the person searching, and how well known and trusted your business looks online. You cannot change distance, so the work goes into the other two.
That means an accurate Business Profile, a page that clearly serves each area you cover, details that match everywhere they appear, and reviews that real customers have left. It also helps AI tools describe your business correctly when someone asks them for a recommendation.
Scope
What is included
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Suburb and service area pages
One useful page for each area you genuinely serve, written for people, not copied with the suburb name swapped.
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Listings and consistency
Your name, address and service details checked and corrected across the directories that matter.
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Review process
A simple way to ask happy customers for reviews, and a clear approach to replying to all of them.
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Local content and mentions
Local pages, community mentions and relevant local sites that show you are part of the area.
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Local reporting
Calls, direction requests, website enquiries and where they came from, in the monthly write-up.
Process
How local SEO runs
Check
We review your Business Profile, your listings and how you appear for the searches your customers use.
Correct
We fix the profile, tidy the listings and make the details match everywhere they appear.
Build
We write the area pages, set up the review process and add local mentions, month by month.
Report
You get a plain-English write-up of what changed and which enquiries came through search and Maps.
Who it suits
Who local SEO suits
- Businesses with a shopfront, a clinic or a clear service area.
- Trades and home services that work across several suburbs.
- Multi-location brands that need each location to be found.
- Owners who want more calls and bookings from nearby customers.
Probably not a fit
We will say so if
- You sell only online and do not serve a local area.
- You want to list areas you do not actually serve.
- You cannot access or claim your Business Profile and cannot sort that out.
Related services
Local SEO questions
Answered plainly
Something missing? Ask us through the enquiry form and a senior person will reply.
What is the difference between local SEO and regular SEO?
Regular SEO helps a site rank in the main search results. Local SEO adds the map listings and the location signals that decide who appears when someone searches near them. The two overlap, so we usually run them together.
Do I need a Google Business Profile?
If customers visit you or you travel to them, yes. It is the main way to appear on Google Maps and in the local results, and it often shows your phone, hours and reviews before anyone reaches your website.
How many suburb pages should I have?
Only as many as you genuinely serve, and each one needs something useful to say about that area. A handful of strong pages usually beats dozens of thin ones, and thin copied pages can do more harm than good.
Do reviews affect local rankings?
Yes, they are one of the signals, and they also affect whether people choose you once they see you. We help you ask for reviews in a way that follows Google's rules and reply to the ones you receive.
Can you help with a business that has several locations?
Yes. Each location needs its own profile and its own page with accurate details, plus a structure that makes sense to both customers and search engines. We plan that before building anything.
How long does local SEO take?
Profile and listing fixes can make a difference within weeks. Building reviews, local pages and mentions takes longer. The first review sets out what to expect for your area and your competitors.
Free SEO and AI search review
See where your business is missing from search and AI answers.
Tell us your website and what you would like more enquiries for. We will reply with a written review you can keep, whether or not we work together.